When you think of Iceland, perfume isn’t one of the first things that comes to your mind. There is a company that is looking to change this – Gydja, a fashion label, now produces three perfumes and they were nice enough to send me one to review.
The one I have tried is Eyjafjallajökull, or EFJ. This is aimed at the tourist market, being made with glacial water from Eyjafjallajökull, and with a small lava rock included around the neck of the bottle. All three perfumes have this selling point (although from different glaciers), with the aim being to inspire you with Iceland’s natural energy.
Strangely for such a seemingly Icelandic product, the box indicates that it is made in France. I asked their Marketing Director about this, and he tells me this is because there are no perfumists in Iceland, and the best ones are in France, hence why it is manufactured abroad.
On to the scent. I don’t know a lot about perfumes, but I do like the smell of this and most importantly, it stays on me for a whole day. I’ve only ever found one other brand of perfume that does this (Jo Malone) with the rest fading very quickly. So this is a very good thing! The scent is described as spicy, light and fresh with hints of citrus, vanilla, roses and bergamot.
You can buy these perfumes in Iceland of course, online and from smaller distributors in the US and Europe, and coming soon to the UK. If you’re in Iceland and see these perfumes for sale and you like the scent, it would be a unique gift for an Iceland fanatic that lasts for a long time and is a reminder of Iceland. The company also does lovely handbags and shoes, but the perfume would be easier/cheaper to ship if you’re sending to a friend!